Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
نویسندگان
چکیده
منابع مشابه
The Impact of Social Media Marketing on Brand Loyalty
This article is "Retracted" at 2018/04/04 due to "Plagiarism" totally from "Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360."
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ژورنال
عنوان ژورنال: Industrial Marketing Management
سال: 2015
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2015.04.017